Jackson was the 7th running back designated as
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a Madden cover athlete, following Eddie George (Madden 2001), Marshall Faulk (Madden 2003), Shaun Alexander (Madden 2007), Peyton Hillis (Madden 12), Adrian Peterson and Barry Sanders (both Madden 25).
Before the cover unveiling, the Undefeated's Aaron Dodson caught up with Jackson to discuss the Tecmo Bowl days, how Bo Knows came to life, his Madden return, and more.
Edited to improve clarity and length.
What does it mean to you to finally be a cover player in the sport, 35 years after the time your career started?
The idea has been in development intermittently for several years. It was time to get it just right for my brand. In collaboration with the Madden people to get things sorted out, check all the i's and make sure that all the t's were crossed -Once we had it done, everything else was just going for it. I knew that, somewhere in my life, I did something right in order to still be regarded as one of the
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greatest sportsmen from more than 30 years ago. Madden isn't convinced enough of me to do something like this.